Berlin Music Video AwardsLACA Film FestivalLos Angeles Animation FestivalUnknown Film Festival

2.2 M views and 7000+ comments on Youtube

The music video we created for Russian singer Zemfira tells the story of Austin, the butler from the Hopescapes game, who has a nightmare.

We decided to bring Austin to life in the CG world and show his true feelings and emotions. We believed that such realism would work really well, allowing the audience to connect with Austin like never before.

Storyboard

We started by developing the storyboard and boardomatic with director Lesha Krupnik. As we worked on the storytelling, we realized that a linear narrative would work best in this case. It gave us the freedom to address all the problems that Austin faced in the game.

Concept Art

To ensure we chose the right path, we created concepts for a fully CG character. We believed this would work well, as no one had ever seen Austin and his troubles in such close proximity before. We decided to create the whole video in real-3D, mostly for the sake of visual consistency.

Character Design

The video features characters of varying levels of elaboration. We spent most of our time working on Austin and Catherine, recreating them from scratch and rigging them. The video also includes Austin’s parents, portrayed as statues, the crowd at the auction, and the buyer.

We spent a lot of time working on the main character, Austin, as he was used to figure out and master the styles of all other characters.

For a scene where Austin meets his doppelgänger — one of the main storytelling clashes – we created two versions of the character: the usual and the old one.

We kept Austin’s original look and recreated his original clothes in every detail, even down to the buttons. We also created different versions of Austin’s look with varying amounts of dirt on his clothes to capture the events of the video.

Kathrine’s character was based on photos of actresses, and it took us a while to figure out how to add just the right amount of spice to her. Visualization, rigging, hair simulation, and melting of Kathrine were created by the team at ZHEESHEE.

Kathrine’s dress idea was developed from scratch to highlight the eroticism of the scene, with the green color being the only element kept from her original look.

Creating Austin’s parents was another challenge we faced. We were striving to achieve a balance between making them look real and keeping them close to the original version from the game.

We created statues and sculptures that look like his parents, as well as picturesque portraits of family members with luxurious framing. This way, the image of his parents follows Austin throughout the whole video.

The House

Austin’s family mansion is his most valuable possession. Inspired by the Victorian era and the original house from the game, we created the mansion from scratch. The video features three versions of the mansion: the original, the burnt-down, and the model at the auction.

Animation and Simulation

This stage was one of the most time-consuming. Every scene in the video includes simulations of clothes, liquids, fire, and destruction of the floor and walls. We went through a long process of iterations with every simulation to achieve the desired level of realism. Since Austin interacts with these simulations in almost every scene, character animation became more complicated.

Lighting and Camera

We aimed to immerse the audience in the character's emotional state by using a dominant color in each scene. Thanks to our camera director, Andrey Nikolaev, we were able to direct the light and move the camera as if it were a real-life set.

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Credits

Music Artist

Zemfira

Client

Playrix

Agency

Koshta

Creative

Petrick animation studio

Production

Petrick

ZHEESHEE

Direction and Script

Alexey Krupnik

Executive Producer

Evgenia Afanaseva

Line Producer

Tatyana Patrenina

Playrix’s Team

Maxim Kirilenko

Victoria Ustinova

Alexey Vinogradov

Color Correction

Timofey Goloborodko

Sound Design

Jan Pavelchuk

Petrick Team

Creative Director

Misha Petrick

Direction, Art direction and CG Supervision

Oleg Kulinich

Creative Producer

Nadya Petrick

Executive Producer

Polina Fufarova

Producer

Alena Antonyan

Lead Animation

Ilya Buzinov

2D Concepting

Ruslana Mirzaalieva

Costume and props design

Sergei Ryzhov

Evgeniya Petrova

Sculpting, Modeling and Grooming

Ilya Dyadyura

Andrey Lizunov

Alexandr Melentiev

Sasha Sanakoev

Rigging

Ravshan Gaziev

Sasha Sanakoev

3D Animation

Denis Afanasiev

Ibragim Botashev

Anna Pozdeeva

Lenar Singatullov

Sergey Pereskokov

Natalia Matyushenko

Ilya Buzinov

Vova Orlov

Look Development

Oleg Kulinich

Pasha Ho

Alex Petrovsky

Roman Novak

Sasha Sanakoev

Simulation

Stas Khodjaev

Vitaly Antonovas

Sasha Sanakoev

Slava Reznik

Aleksey Pershin

Oleg Kulinich

3D Generalists

Oleg Kulinich

Lenar Singatullov

Alex Petrovsky

Sergey Pereskokov

Alexandr Melentiev

Kirill Panteev

Title Design

Ksusha Belobrova

Design of presentation

Oleg Kulinich

Nikolai Panfilov

Zheeshee Team

Creative Direction and CG Supervision

Artem Shcherbakov

Creative Producer

Alexey Novikov

Producer

Daria Neustroeva

Lead Animation

Frederico Navarro

Sculpting, Modeling and Grooming

Alex Korshakov

Alex Lutai

Oleg Nechaev

Rigging

Alexandr Smirnov

3D Animation

Lyubov Tsymbalyuk

Vladimir Hakobyan

Yan Aghavelyan

Elena Marchenko

Alexandra Limina

Simulation

Andrey Bibartcev

Alexandr Korshakov

Ruslan Ziganshin

3D Generalists

Eugene Seleznev

Maks Trofimov

Artem Dexen

Danila Korniltsev

Alex Lutai

Alex Korshakov

Nail Gaynullov

Ilya Artemenkov

Petr Shkolny

Clean Up

Maxim Tcheslavsky

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada