1.6 M unique visitors  ·  120 M views

Tinkoff Bank encourages to make baby steps towards saving the planet by refusing to get bags at the supermarkets for 30 days and get 5% cashback in return. We created a video to announce this challenge.

Amazing plasticbages

We created a video to announce this challenge. The voice and the main inspo of the project was Nikolay Drozdov - the host of the popular TV program “In the World of Animals”.

Characters

Every character is a reference to plastic bags that we use in our daily lives. Some of them are even taken from our childhood. For example, the bag with “Marianna” from the 90-s was the main inspiration for the Plasticbagis Stripos that is jumping around the trees like a monkey.

Nikolay Drozdov is a doctor of biological sciences, a famous host of the TV program “In the Animal World” for 50 years

Animation

The main goal of the animation was to place the bags in a “natural” habitat. We used random plastic bags flying around the city and floating in the river as our references. The TV program “In the World of Animals” was our main inspiration, so we tried to give our bags the manners and characters of real animals.

Backgrounds

Plastic bags have fully integrated into our daily lives and we don’t notice them anymore. They crawl under our sink, swim along with fish in the river, fly around the city like birds. We aimed to represent the fact that plastic bags became a part of our environment just like any other habitants.

Client

Tinkoff Bank

TINKOFF’S TEAM

Anna Gavrishina

Denis Chichkin

CREATIVE DIRECTOR

Misha Petrick

SCRIPT

Vlad Sidorov

Dima Lukin

Character Design & STORYBOARD

Ruslana Mirzaalieva

Environment Design

Roma Novak

Valeria Lugovaya

LEAD ANIMATION

Ilya Buzinov

2D ANIMATION

Vova Orlov

Ilya Buzinov

Karina Pogorelova

Vera Pozdeeva

Milena Leonova

Cleanup and Painting

Slava Kovalev

Liza Rukus

MUSIC & SFX

Alexander Maslyuk

Voice-over

Nikolay Drozdov

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada