- G8 Creative Awards
- SLЁT ANIMATION CLUB
- SREDA
Together with Tinkoff, we created the design of debit cards and a series of videos about stress.
Sometimes the last straw can be a flash drive that refuses to obey the laws of physics. To avoid self-liquidation from an excess of emotion, we suggest taking a deep breath and a break.
Ruslana Mirzaalieva, Director:
The peculiarity of advertising animations is that they cannot show fire hazardous situations, cutting objects, aggression, and so on. The challenge for us was to find a suitable ending where there would be a release of tension, but no aggression or dangerous situations. For this story, we chose realistic 3D, unsaturated colors, and a light noir vibe.
Lera Loog, character designer:
I drew various sketches as we were looking for the right design for the main character. Eventually, we picked the one with typical features of a software engineer and a tough yet nice appearance. Here, I really like how the 2D sketch translates into a volumetric 3D character.
Khusnutdinov Rinat, Script
I really like absurdity that comes from everyday life, and since a person is the most delicate creature in the world, and anything can upset them, a whole bunch of annoying situations were invented pretty quickly.
Yaroslav Kuryanovich, look development
Lighting the scene is one of the favorite stages of this project. I spent hours turning on light bulbs, arranging soft box lights, and finding a balance between warm and cold light sources. Periodically, I reset all the lighting and started from scratch — I wanted to get as many possible versions as possible.
