Reel
Petrick  +
Tinkoff Bank
·  Take a breath, Kitty!

When things don’t go as planned, your hands are full of groceries, and you need to solve an urgent task over the phone right now — something will inevitably go wrong. It’s easy to say “take a deep breath” in such a stressful moment, but we still insist and suggest taking it — and a break — with us.

illustration

Anya Tarasova, character designer:

I ran away from the real world to draw funny Spitz dogs and red-haired girls. The most torture was with the girl’s hair — on the one hand, it was a fun game of find me a hairstyle, but on the other hand, I had to understand their structure and how they would move.

illustration
illustration

Galina Pugach, 2D animator

When I saw the character designs, I instantly fell in love with the doggy. One of the main tasks was to think through how the dog should move on the scene. It was necessary to succinctly convey its fussiness and playfulness. So the most wonderful thing that was further in the work was the search for video references. Watching dozens of videos about dogs, what could be better?

Vova Orlov, lead animator

In this cute video, I really wanted to show a fairly harmless situation as if it were a dramatic confrontation. Hence the slow-mo and the dog jumping out like a shark from “Jaws”. It’s better to end such a story with even more absurdity. A sudden denouement, the heroine dances and plays in the middle of the mess. Perhaps this is how I behave in situations when I’m really pressed.

illustration
illustration
illustration

Together with Tinkoff, we created the design of debit cards and a series of videos about stress.

Series:  Window  Dog  USB

Creative director

Misha Petrick

Creative Producer

Nadya Petrick

Director and Аrt Director

Ruslana Mirzaalieva

Executive Producer

Polina Fufarova

Character design

Anya Tarasova

Environment design

Valeria Lugovaya

Katerina Boguslavskaya

Copyright

Sergey Ilyukhin

Compositing

Timur Nizov

Colorscript

Valeria Lugovaya

Script

Rinat Khusnutdinov

Storyboard

Vova Orlov

Lead Animation

Vova Orlov

2D Animation

Galina Pugach

Vova Orlov

Title design

Sasha Kakora

Music and SFX

Alexander Maslyuk

Next project

HeadHunter

Renovation