Renovation

Nadya Petrick, producer

The client asked to convey the message that every entrepreneur is a superhero. We wanted to make this story more down-to-earth and relatable for every viewer. So we added a twist where we transition from the imagination to the real world and show that our heroes are only human.

Sasha Kakora, art director

I decided to diversify the color scheme of the fantasy world and increase its contrast with reality for the new video piece. The fantasy world is flashing with bright colors and mood swings, while the static, calm real world is filled with monochrome.

Denis Pisarev, character designer

The most tricky part was creating congeniality between the elements of these two settings. As a result we developed a combat portafilter, a Pastry Monster and a coffee-bean-snake.

Denis Pisarev, character designer

I had a very challenging task developing characters for two different spaces: the real world and the fantasy world.

Misha Petrick, producer

Every animator is a fan of the Japanese anime as a genre, which served as well during this project. However, our objective was never to copy the style. It was more about using its’ expressive powers to tell our story. As this story is very dynamic, we didn’t start with a photo script, instead, we went straight for the animatic. It was a great pleasure to work with Kirill who added a lot of his personal energy and vision into the initial script.

Kirill Blumenkrants

Most of my colleagues-animators are either self-taught or went through classic hand-drawn animation schools. At the same time, many of us dearly love Japanese animation and always try to peek techniques to make their work more spectacular and expressive. It makes for an interesting fusion of styles. I call it “anime-fusion”

It was a great challenge to fit in so many events in a 30-second video. Specials kudos to the whole team who kept on working really hard under the stress of the last few weeks. I hope that you will enjoy the result!