Outcome: Increased brand awareness among target audience by 30%

Nadya Petrick, producer

The client asked to convey the message that every entrepreneur is a superhero. We wanted to make this story more down-to-earth and relatable for every viewer. So we added a twist where we transition from the imagination to the real world and show that our heroes are only human.

Colorscript

Sasha Kakora, art director

I decided to diversify the color scheme of the fantasy world and increase its contrast with reality for the new video piece. The fantasy world is flashing with bright colors and mood swings, while the static, calm real world is filled with monochrome.

As opposed to the previous video, this episode has an accelerating tempo and a sharp state transition: from the philosophical contemplating of the upcoming battle and anticipation of the victory; to the complete despair and horror before a huge electric dragon. The color of the environment not only rewardingly presents the frightening monster, but also helps unveil feelings and distress of the main character. The colors are also able to rid the dragon of its magical powers and turn it into a harmless creature.

Main characters

Denis Pisarev, character designer

The most tricky part was creating congeniality between the elements of these two settings. As a result we developed a combat portafilter, a Pastry Monster and a coffee-bean-snake.

Denis Pisarev, character designer

I had a very challenging task developing characters for two different spaces: the real world and the fantasy world.

Weapons
Monsters

Backgrounds

We chose Asian setting for the fantasy world with its pacifying scenery and impregnable mountains. They contraposition themselves with the danger of it’s habitants. We had to pay thorough attention to the details this time because the backgrounds are in such close contact with the main character and the monsters.

The real world had an easier solution: it had to give a sense of construction works.

Animation

Misha Petrick, producer

Every animator is a fan of the Japanese anime as a genre, which served as well during this project. However, our objective was never to copy the style. It was more about using its’ expressive powers to tell our story. As this story is very dynamic, we didn’t start with a photo script, instead, we went straight for the animatic. It was a great pleasure to work with Kirill who added a lot of his personal energy and vision into the initial script.

Kirill Blumenkrants

Most of my colleagues-animators are either self-taught or went through classic hand-drawn animation schools. At the same time, many of us dearly love Japanese animation and always try to peek techniques to make their work more spectacular and expressive. It makes for an interesting fusion of styles. I call it “anime-fusion”

It was a great challenge to fit in so many events in a 30-second video. Specials kudos to the whole team who kept on working really hard under the stress of the last few weeks. I hope that you will enjoy the result!

gif star

HeadHunter is an employment assistance service that helps staff both: big companies and individually owned small businesses. We developed a fusion-anime video “Individual doesn't mean alone” to convey this idea.

Series:Flower Shop Coffee Shop Renovation

Client

HH.ru

Senior Brand Manager

Roman Sidorov

Executive Producer

Nadya Petrick

Director

Misha Petrick

Art Director

Sasha Kakora

Animation Director

Kirill Blumenkrants

Producer

Polina Fufarova

Script

Sergey Ilyukhin

Character Design/Layouts

Denis Pisarev

Environment Design

Adel Koldarova

Liza Chernyak

2D Animation

Igor Oleynikov

Tanya Strekalova

Vera Pozdeeva

Pavel Vasin

Aby Abylgazy

Ilya Buzinov

Vova Orlov

Vadim Fedulkin

2D FX Animation

Kirill Blumenkrants

Aby Abylgazy

Cleanup and Painting

Liza Rukus

Vera Pozdeeva

Inga Shafeeva

Veronika Bogdanova

Marta Flerova

Sasha Kakora

Compositing

Oleg Kulinich

Music and SFX

Alexander Maslyuk

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada