Outcome: Increased brand awareness among target audience by 30%

Nadya Petrick, producer

The client asked to convey the message that every entrepreneur is a superhero. We wanted to make this story more down-to-earth and relatable for every viewer. So we added a twist where we transition from the imagination to the real world and show that our heroes are only human.

Colorscript

Sasha Kakora, art director:

The fantasy world is an abstract space with an affirmative act. I chose a limited color scheme to highlight the unearthliness and dangerousness of the environment. The real world, on the opposite, is extremely clear and calm. It’s filed with details and therefore its color range is more versatile.

Main characters

Denis Pisarev, character designer

The most tricky part was creating congeniality between the elements of these two settings. As a result, we developed objects like “scissors-sword” and “flowers-monsters”. My favorite piece in terms of design is the “monster boss”.

Denis Pisarev, character designer

I had a very challenging task developing characters for two different spaces: the real world and the fantasy world.

Monsters

Backgrounds

The fantasy world is an unearthly jungle obscuring a lot of surprises and dangers. The whole space is filled with prickly vines resembling giant snakes in silhouette. The dynamic of this silhouette serves as support to the main action.

The real world, on the opposite, is a flower shop where there is no affirmative action. It is filled with lots of details that help narrate the current mood and message of the heroes.

flower shop need need a picture

At this moment a future employee enters the shop and offers to help. On his side of the scene, everything is neat and bright.

flower table need a picture

In this scene we see the main character coming around and finding herself in the organized chaos she created.

Animation

Misha Petrick, producer

Every animator is a fan of the Japanese anime as a genre, which served as well during this project. However, our objective was never to copy the style. It was more about using its’ expressive powers to tell our story. As this story is very dynamic, we didn’t start with a photo script, instead, we went straight for the animatic. It was a great pleasure to work with Kirill who added a lot of his personal energy and vision into the initial script.

Kirill Blumenkrants:

Most of my colleagues-animators are either self-taught or went through classic hand-drawn animation schools. At the same time, many of us dearly love Japanese animation and always try to peek techniques to make their work more spectacular and expressive. It makes for an interesting fusion of styles. I call it “anime-fusion”.

It was a great challenge to fit in so many events in a 30-second video. Specials kudos to the whole team who kept on working really hard under the stress of the last few weeks. I hope that you will enjoy the result!

HeadHunter is an employment assistance service that helps staff both: big companies and individually owned small businesses. We developed a fusion-anime video “Individual doesn't mean alone” to convey this idea.

Series:Flower Shop Coffee Shop Renovation

Client

HH.ru

Senior Brand Manager

Roman Sidorov

Director

Misha Petrick

Art Director

Sasha Kakora

Animation Director

Kirill Blumenkrants

Script

Sergey Ilyukhin

Executive Producer

Nadya Petrick

Producer

Polina Fufarova

Compositing

Ilya Buzinov

Music and SFX

Alexander Maslyuk

Character Design

Denis Pisarev

Environment Design

Adel Koldarova

Liza Chernyak

2D Animation

Alexey Bovkoun

Tanya Strekalova

Stepan Nikitin

Vadim Fedulkin

Vera Pozdeeva

Alexey Yatsutko

Tanya Goncharova

Cleanup and Painting

Liza Rukus

Vera Pozdeeva

Inga Shafeeva

Veronika Bogdanova

Milena Leonova

Vova Orlov

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Take a breath, Kitty! Dog

Tinkoff · Take a breath, Kitty!

Take a breath, Kitty! USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Committee Against Torture

Police Cartoons

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Ivan Dorn · WWF

Wild

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada