AniMATEAnimotion film festRealtime International Film Festival

Yota’s Family Plan

Petrick and Clan created a pixel voxel video for the new Yota campaign. Their new family plan allows to connect up to 6 people, leaving each one of them the possibility to tailor the plan for their specific needs.

We wanted the audience to relate to the characters, so we filled the environment with post-soviet interior details. They contribute to the flat looking lively instead of perfect and somewhat cold.

From pixel to voxel

Preparing the design for the 3D turned out to be a tricky task: we had to make sure that the character will get the depth of a sculpture when we transform it to voxels, but inherits it’s own traits.

We also had to ensure that the design is scalable. To make it happen, we captured the characters’ main traits so that they were recognisible, yet didn’t look like a standard zoom-in.

Credits

Client

Yota

Agency

Friends

Production

Clan

Director

Anton Shavkero

Art direction and animation

Petrick x Clan

Clan Team

3D Generalist

Zinnur Mustafin

Ars Sozinov

Yuriy Adam

Alex Gorin

Tim Baym

Producers

Olga Shkurenkova

Marianna Shavkero

Petrick Team

Creative director

Misha Petrick

Executive producer

Nadya Petrick

Producer

Polina Fufarova

Character Design

Vova Orlov

Environment Design

Misha Petrick

Igor Lashtabega

Artеm Samysko

2D animation

Vova Orlov

Alex Orlov

Music & SFX

Monoleak

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada