Family
AniMATEAnimotion film festRealtime International Film Festival
Yota’s Family Plan
Petrick and Clan created a pixel voxel video for the new Yota campaign. Their new family plan allows to connect up to 6 people, leaving each one of them the possibility to tailor the plan for their specific needs.
![](/images/project/yota/1.png)
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We wanted the audience to relate to the characters, so we filled the environment with post-soviet interior details. They contribute to the flat looking lively instead of perfect and somewhat cold.
![](/images/project/yota/3.png)
From pixel to voxel
Preparing the design for the 3D turned out to be a tricky task: we had to make sure that the character will get the depth of a sculpture when we transform it to voxels, but inherits it’s own traits.
![](/images/project/yota/4.1.png)
![](/images/project/yota/4.2.png)
![](/images/project/yota/4.3.png)
![](/images/project/yota/4.4.png)
![](/images/project/yota/4.5.png)
![](/images/project/yota/5.png)
We also had to ensure that the design is scalable. To make it happen, we captured the characters’ main traits so that they were recognisible, yet didn’t look like a standard zoom-in.
![](/images/project/yota/7.png)
![](/images/project/yota/8.png)
![](/images/project/yota/6.png)
![](/images/project/yota/9.png)