Unofficial is the project made by Petrick animation studio dedicated to the music industry. We invite animation directors to create a music video for a musician whose music we dig. We pay special attention to developing a catchy design for the singer's animation character

Sevdaliza — Human (Official Music Video)

Rita Ivanova, artist

I merged Sevdaliza with an image of a leontocentaur — a creature with cat-like bottom part of the body. Such shape was a very obvious shape for the dutch singer. It connects her real portrait with an imaginary one.

Character of Sevdaliza

I’m in general very fond of contrasts, so this massive and sometimes edgy character manifests itself through the dance-like movements, it flows. I tried to create her from the elastic lines, from elongated forms and gestures, and from a smooth camera movement.

Liontaur

Liontaurs are a leonine race, inhabiting the lands of Gloriana.

Background

The character finds itself in a cave from an eastern fairytale, where the domes that look like columns made of twisted canvas. It echoes with Iran, the singer’s ancestral homeland.

Background
Background
Background
Background

Animation

I prefer to work with black-and-white graphics, lines, contours, simple characters and minimal shades

I wanted to add something controversial towards the end of the script. Some sort of repulsive detail that will unveil her true face: NOM!. Now she’s not only a beatiful, but also a dangerous creature.

Music Artist

Sevdaliza

Animation studio

Petrick

Direction and Design

Rita Ivanova

Producers

Misha Petrick

Nadya Petrick

Animation

Ilya Buzinov

Anna Klushkina

Rita Ivanova

Vova Orlov

Compoziting

Ilya Buzinov

Identity

Tuman studio

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Rovio

Angry Birds

Zemfira, Playrix

Austin

Ivan Dorn, WWF

Wild

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Tretyakov Gallery

Russian
Fairytales

Tinkoff

Anniversary

Tinkoff

Eco Challenge

Yota

Family

Committee Against Torture

Police Cartoons

Lego

Birthday Studio

Rocketbank

Arcada

Motion Design School

What Is Motion
Design School