About the project

Remembering the Good Old Times

We created an animated ad for the Tinkoff City and the Khudozhestvenny Cinema, one of the oldest cinemas in the world.

The plot of our video is a mini-film about love at first sight, in which the Tinkoff City service gradually brings the characters closer to each other. The Art Deco era is an epoch that permeates all forms of art, including fashion, architecture, and cinema. We incorporated this aesthetic not only in the visuals but also in the content of the video.

Ilya Buzinov, director:

It was fun coming up with various compositional techniques and camera movements to enhance the emotions in such a short timeframe. For example, it was crucial to emphasize the moment of the characters’ first encounter and make it magical. We approached this task from different angles — animation in a rapid style, camera movements, backgrounds, and a magical change in color

Character design

Fashion passion

Ruslana Mirzaalieva, character designer:

I had to draw a captivating gentleman from the movies and an innocent beauty. The characters had to look like heroes from the 1930s and, at the same time, be modern. I chose clothing and hairstyles that harked back to the 1930s. However, the dress combination on the girl is fashionable both in the 1930s and today. The feeling of modernity was conveyed through the “wind in the hair” - despite the hairstyles from the 1930s, they are slightly casually tousled, as people like to do these days

Art direction

Color jazz

Sasha Kakora, Art Director:

My goal was to tell a love story through color. It was a true creative challenge because I needed to incorporate Tinkoff’s brand colors and the signature colors of the services featured in our video. I created a picturesque symphony of colors, enhanced by cinematic lighting and magical glimmers that add a special enchantment to each frame

Environment design

Great Gatsby vibes

Sasha Kakora, Art Director:

For inspiration in choosing the style and compositions of the main backgrounds, I turned to the aesthetics of Golden Age Hollywood movie posters. In these posters, the monumentality of forms, bold building angles, and virtuoso color transitions embodied the era of art deco. This era had its unique signature with exquisite details and splendid grainy textures, akin to the soft effect of film

Ilya Buzinov, director:

The background style is quite noisy, resembling old illustrations in Art Deco magazines. However, there is depth of field (DOF) from the camera in the video. It was a challenging task to combine these two approaches, but we managed to find an effective solution. The blurring in the frame was executed with special care to emphasize the graphic nature and align with the overall image style

Direction and animation

Love is in the air

Ilya Buzinov, director:

In this video, we had very complex characters, realistic proportions, highly refined facial features, and limited production time. To precisely position the 3D shape for the desired pose and accurately track the character’s head shape, I came up with the idea of creating 3D head models. The sculptor created wonderful heads, but in the end, we only used them in one scene. Of course, the producers were not happy with me, but at least we have some beautiful GIFs in the project presentation

Client

Tinkoff Bank

Creative director

Misha Petrick

Creative producer

Nadya Petrick

Director and Animation Director

Ilya Buzinov

Аrt Director

Alexandra Kakora

Executive Producer

Polina Fufarova

Character design

Ruslana Mirzaalieva

Environment design

Roman Novak

Liza Chernyak

Gala Poliakova

Alena Voronkova

Lead animation

Ilya Buzinov

Additional RND and Colorsript

Alexandra Kakora

Sculpting and Modeling

Ivan Shimov

2d animation

Lena Volk

Galina Pugach

Vera Pozdeeva

Alexey Bovkoun

Ksenia Inozemtseva

Cleanup and Painting

Vera Pozdeeva

Lena Khan

Lena Volk

Galina Pugach

Alexandra Korobka

Sophya Galatsan

Ksenia Inozemtseva

Compositing

Ilya Buzinov

Pavel Borisov

Veronika Khoreva

Timur Nizov

3D generalist

Aleksandr Kovalevsky

Music

Dmitry Shugaykin

SFX AND MIXING

Aleksandr Masluk

DOLBY SOUND

Sasha Borisov

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada