Sber decided to restyle its mascot, SberCat, and asked several studios to participate in making approaches on the new design. We are happy to present our vision.

Oleg Kulinich, art director:

According to the legend, the cat is not too mature but not a child either. A significant challenge was capturing this character. This influenced the body proportions and facial features.

Denis Pisarev, character designer:

The primary task was to seamlessly match Cat with the existing Sber characters while retaining the recognizability of the 2D cat that the bank had used before. We explored various design directions that provided us with the necessary guidance.

Character profile

Dear Diary

Sberbank has a wide audience, so we faced the challenging task of developing a mascot identity that would be relatable and interesting to all users.

Tail

Not very long and fluffy; Cat doesn’t use it much due to memory loss and is trying to overcome this.

Skills

Mind

Speech

Speaks quickly, but clearly and with emphasis. Alternates between short and long sentences. Rarely uses pauses as a speech tool. Frequently employs quotes from famous personalities but can’t remember whose quotes they are.

Physique

Can retract claws; has a keen sense of hearing; developed sense of smell and touch. Very agile and can move quickly on all fours, but does so rarely.

Social

Mischievous, overly confident, hasty, and persistent – Cat is still a teenager, albeit an intelligent one. He approaches Sber as his favorite job, even though he’s not employed — he’s just a cat, after all. In the office, he assists with advertising and communications. Employees have grown accustomed to the unusual and curious cat who wants to help everyone, and they love and appreciate him.

Character Design

Hello, kitty

The design of the cat went through several iterations, ranging from more caricatured and stylized to more classical and realistic. During the process, changes were made to its eyes, fur, and proportion.

Ilya Buzinov, art director:

I wanted the character’s emotions to strike a balance between cartoonishness and realism. The cat’s mouth and nose create an expressive, rounded shape more typical of 2D illustrations. However, the cat looks very realistic and interacts with real people.

Robert Kubus, 3D Character Artist:

The cat needed to have a distinctive appearance and character. Working on its emotions was particularly interesting: making the character expressive, stylish, and lively, finding the right forms and facial deformations.

Client

Sber

Creative director

Misha Petrick

Creative Producer

Nadya Petrick

Executive Producer

Polina Fufarova

Producer

Natasha Matsota

Technical Director

Oleg Kulinich

2D Concept Artists

Egor Afonin

Galya Pugach

Vova Orlov

Anna Tarasova

Polina Shpachenko

Radik Zagidullin

3d Animation And Posing

Denis Afanasiev

Anna Pozdeeva

Masha Kolpakova

Natasha Agarkova

Ivan Shumov

Oleg Kulinich

Character Modelling And Blendshapes

Robert Kubus

Rigging

Ravshan Gaziev

Grooming

Alexander Esakov

Look Development

Oleg Kulinich

Alexander Kovalevsky

Dasha Kuznetsova

Dmitry Sindyakov

Prepress

Igor Porhanov

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada