G8 Creative AwardsSREDALAAF

About Charity

Charity Foundation “The Lighthouse”

We created a promotional video for “The Lighthouse” — a Charity Foundation dedicated to providing assistance and care for critically ill children and young adults by arranging for their transfer from hospitals and ensuring necessary support at home. The project’s goal is to raise awareness about the foundation among a wider audience.

About The Creative Process

Documentary feel

Natasha Romashova, creative:

A portable artificial lung ventilation device helps a child breath — just as professional diving equipment helps deliver oxygen to divers at depth. Both the AVL and underwater gear cost the same (it’s a lot). Based on this observation, the idea for the screenplay was born.

Iliya Buzinov, animation director:

Visually, we decided to create a “documentary report” about the work of divers without depicting specific situations. This format allowed us to focus on the boy’s story. As the plot unfolds, we gradually shift our focus from observing the divers themselves to their equipment and hoses, and eventually transition to real footage of the boy in the pool. In this way, the entire story becomes a metaphor.

About The Concepts

Diving into the Visual

Visually, we aimed to make the story as documentary as possible without venturing into the child’s imagination. At the same time, we worked on the intersection of 2D and 3D dimensions to create an unusual image.

Concept by Aisha Durmagambetova

Denis Pisarev, art direction:

I’ve wanted to work in a mixed technique with an approach that maximally preserves the 2D concepts of the artist in 3D. In the end, each shot had its own pipeline. At first, it was daunting, but in the end, it was the only convenient solution.

Concept by Maks Trofimov

Maks Trofimov, 2D concepting:

I absolutely love drawing keyframes and conveying maximum emotions in a single image. Thanks to the folks at Petrick, I had the opportunity to explore new approaches and revel in amazing discoveries. Attention to detail, sensitivity to narrative and visuals alignment, and, of course, a soft and persuasive feedback approach. It was an exhilarating project, and I’d love to repeat this experience!

Concepts by Maks Trofimov and Aisha Durmagambetova

Aisha Durmagambetova, 2D concepting:

This is my first experience working on such an animation project, so I’m very glad that I had the opportunity to experiment with style and technique here and understand how my skills can fit into the bigger picture. Seeing the results of the work done, I become even more convinced that any large project becomes possible thanks to teamwork.

Concept by Aisha Durmagambetova
About The Characters And Props

The Right Level of Stylization

We quickly arrived at an understanding of the design for the diver character — this character shouldn’t draw too much attention to himself. He is more like part of the background and atmosphere.

Denis Pisarev, art direction:

In developing the character’s look, we aired to strike a balance between realism and stylization, simplifying complex elements of the gear while preserving their logic.

Sergei Ryzhov, look development:

My task was to transfer the stylistic techniques from the created concepts into the technique of texturing models. Hand-painting in 3DCoat came in handy here, It’s not the most convenient technique, considering the realistic proportions of the diver and the numerous small details in his design, but I managed to achieve something. I suppose.

Misha Petrick, creative direction:

One of the most challenging elements of the video was the bubbles. We spent a long time searching for their look, and created many 3D concepts with Zaur. But during compositing, we realized that we needed to simplify the bubbles, and in the end, we hand-drew them in classic 2D animation. However, even this turned out to be a challenging task because there are few examples and experience in animating underwater FX bubbles.

Charity Foundation “The Lighthouse”

Director

Lida Moniava

Fundraising Director

Marina Vlasova

Deputy Pr Director

Gleb Chugaev

Advertising Manager

Irina Afanasyeva

Pr Director From 2021 To 2023

Aleksandra Djordjevic

Actress, Trustee Of The Foundation

Klavdia Korshunova

Petrick Team

Creative Director

Misha Petrick

Art Director

Denis Pisarev

Creative Producer

Nadya Petrick

Executive Producer

Polina Fufarova

Animation Director

Ilya Buzinov

Idea & Script

Natasha Romashova

Character Design

Denis Pisarev

Concepting

Aisha Durmagambetova

Maks Trofimov

Additional Rnd

Aruzhan Berikkanzyzy

Fedya Dryg

Sculpting & Modeling

Ilya Dyadyura

3D Animation

Masha Kolpakova

Look Development

Alexandr Kovalevskiy

Sergei Ryzhov

Fx Animation

Vova Orlov

Abylgazy Abylkaiyr

Boomito Boomov

Zaur Tamadaev

Rigging

Ravshan Gaziev

Compositing

Denis Pisarev

Ilya Buzinov

Alexandr Kovalevskiy

Dubbing

Sasha Borisov

Voice Talents

Alexey Lavrishchev

Klavdiya Korshunova

Stereotactic Team

Producer

Julia Volova

Director

Alexey Krupnik

Dop

Ushakov Vova

1st Ac

Alan Zakolshikov

Gaffer

Dmitry Yakimovich

Underwater camera operator

Udin Boris

Dit / Camera

Ilya Podgusky

1st Ad

Tubin Kostya

Production Assistant

Mark Privalov

Camera

Your Rental

Light

Cinelab Rental

Edit

Kirill Khandurin

Color

Nikolay Vavilov

Monoleak Team

Composer

Savva Rozanov

Producer

Alina Golubeva

Post-production

Saveliy Shestak

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada