By the Numbers of Love

Ruslana Mirzaalieva, Art Director:

When I found out that we needed to create a project in 16 styles, it seemed important to me to find something that would unite all the styles around one idea. And then, despite the fact that the design would be completely different, the digits would look like a single series and each would tell its own story. That’s how the idea of wedding anniversaries was born.

Nadya Petrick, Creative Producer:

The concept of the project is based on the idea of wedding anniversaries. This tradition is not just about dates, but about the symbol of love. Each anniversary is a new stage, with a unique symbolism and material that represents it. Inspired by this idea, we created digits, each in a different style.

Ruslana Mirzaalieva, Art Director:

The cotton chintz digit is the first number I thought of: it could be sewn and I know who to sew it with! After that thought, I began to look at the challenge differently. We were looking for artists who could use real materials in other digits. I wanted to make the project a little more real than just CG.

Artem Kovyazin, artist:

The idea was to depict the anniversary as an embodiment of “paperwork” that surrounds us every day: receipts, documents, money, reminders, notes. In life, these papers accumulate all the time, so I decided to literally reflect all these layers: to glue everything together in real life, turning them into a colorful “mess”.

Zarina Mirzaalieva, photographer:

I wanted to convey warm sensations and tactility. Skin is like a delicate tool for perceiving the world.

Facultative Works, artists:

Semi-transparent wax materials are something we really love. We like how light passes through such textures, so we enjoyed creating a number-candle.

Rolling Logs, artists:

We usually don’t limit ourselves to anything other than wood, but here the form of the digit was strict and the theme was romantic. There were several options besides creating a character out of the digit, but by joint decision, a sweet little baby full of love came to life.

Ruslana Mirzaalieva, Art Director:

The cast iron digit is like a coat of arms on wrought iron gates. I thought it would be cool to find a light and flexible form for such a heavy and dark material as cast iron.

Anastasia Tarakanova, artist:

I love giving materiality to abstract objects, adding light and textures to a stylized drawing. It’s great that we were on the same wavelength with the guys, and I didn’t have to go beyond my own style.

Ilya Kazakov, artist:

It may seem that the main characters are rabbits, but in fact, the whole process is led by a frog.

Maxim Gamma, artist:

Boldness and love for adventure make life interesting and full of extraordinary events, from which flowers will sooner or later sprout.

Facultative Works, artists:

We love plants in real life, so it was interesting to draw them in virtual reality. We like observing flowers and their structure, their differences from each other, and it was nice to draw petals, sepals, and stems.

Vlad Sveredyuk, artist:

Two principles intertwine into an indivisible whole. Each stroke on them is a trace of time. An imprint of events.

Ruslana Mirzaalieva, Art Director:

Nickel looks very similar to steel on the outside, and for me, it was a challenge to find a distinctive feature in using nickel to highlight. And it turned out that nickel is widely used worldwide in coin production. Fun fact: in the United States, a 5-cent coin is actually called a “nickel”.

Valeriy Zarytovskiy, artist:

The challenge was to create such volume without spoiling Tamara’s already beautiful work, not to overdo it with details, although I really wanted to. But it was also interesting!

Sasha RTS, artist:

The unhurried rhythm of the creative process provoked me to experiment with soft forms and gradients. Impressions from the diversity of natural elements, as if flowing, which froze in time between the structure of stones and minerals, in combination with the ever-increasing, then elusive feeling of love, appeared before me on the graphic tablet.

Oleg Kulinich, artist:

I wanted to convey something personal and intimate; like crystal glasses that are brought out for a special occasion.

Anya Cattish, artist:

I rarely work on the representation of materials, and the glass and mineral volumetric digit was a challenge for me =)