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Tretyakov Gallery

Russian fairytales

  • Commercial
  • 2D
  • Design
  • Animation
  • Sound
  • Ruslana Mirzaalieva

70,000 people
visited the exhibition

Inspired by classical and contemporary art, cinematography and Russian folklore we developed a teaser for the exhibition in Tretyakov Gallery called “Russian fairy tale. From Vasnetsov to the present day”. The main goal of this exhibition is to attract children’s and teens’ attention to Russian tales and epic folk legends which, being a part of culture code, influence the construction of identity.

Characters

When we were creating the characters, the main challenge was to convey the original character tempers from Russia tales as a counter to tailored and polished characters of modern culture. To develop these characters we had a chat with Nikita Petrov – an academic adviser and co-curator of the exhibition. Together with Nikita we were trying to give the characters ancestral Slavic traits.

Illustration of a Tsarevna and a frog

Tsarevna

Tsarevna (Tsar’s daughter)

The gold standard of beauty and radiant intelligence. Sometimes Tsarevna represents an evil and cunning character. Also, skilled for sorcery – she collects food and drink leftovers from the table into her dresses sleeve and turns it into forests, waters and various birds by a single sweep of her hand. In our story, Tsarevna uses her powers to entertain herself while she’s waiting for the exhibition to be ready for visitors.

Illustration of mermaids

Mermaid

An unmarried girl, who died and came back to life as a beautiful woman with long hair. Mermaid has the ability to tickle a person to death or drown him in waters. The main trait of this character is her loose hair, sometimes enhanced by a mermaid tail. Our Mermaid is not a cute young lady, but an aggressive creature.

Illustration of Leshiy

Leshiy

Russian Folklore Wood Spirit

The keeper of the forest and it’s most famous resident. He punishes those who don’t behave and favors those who he fancies. He can shapeshift into animals and plants, alongside predicting the future. In our story, Leshiy is driven by the desire to resurrect a dead plant.

Animated Illustration: a bogatyr on a horse, two museum workers carrying a painting, Little Red Riding Hood and a wolf of the same height Animated Illustration: a museum worker holds a painting 2 times bigger than him, another worker sets up an 'entrance' sign, a tsar, a museum visitor in a green sweater, 6 bogatyrs with spears step foot to foot Animated Illustration: three-headed serpent Gorynych burgundy color, yellow firebird, characters from Vasnetsov’s painting 'Ivan Tsarevich Riding the Grey Wolf' - Ivan and Helen the Beautiful

Animation

The biggest challenge in animating was to create enchanted waves that are emerging out of Tsarevna Frog’s sleeve and to change the space of the exhibition. We spent a lot if time on animatics, animating and compositing of this scene.

Backgrounds

The exhibition creates an immersive experience for its visitors not only with help of the works by famous artists but also through the architecture of exhibition space – every room is theme-designed as natural habitats of the tale’s characters: dungeons, forests and waters. When we were creating a visual scenario of the teaser, we wanted to highlight how space around characters changes for being very geometrical in reality to the ornate, smooth and dreamy in the exhibition.

Draft concepts of the ornate space
Draft concepts of the ornate space
Draft concepts of the ornate space
Draft concepts of the ornate space
A frame from the video, showing the Tretyakov Gallery
A frame from the video, showing all characters together
A frame from the video, showing the river from Tsarevna dress
A frame from the video, showing the faityrale wood with a village
Animated illustration of Tsarevna laughing

Client

The State Tretyakov Gallery

Script & Direction

Ruslana Mirzaalieva

Creative producer

Misha Petrick

Producer

Nadya Petrick

Character Design

Ruslana Mirzaalieva

Background Design

Roman Novak

Ruslana Mirzaalieva

2D Animation

Vova Orlov

Ilya Buzinov

Karina Pogorelova

Cleanup and Painting

Valery Zarytovsky

Inga Shafeeva

Slava Kovalev

Compositing

Ilya Buzinov

Sound

Alexander Maslyuk

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