Collaborational non-profit project for a Moscow-based dog shelter Super Dog of artists, Animation Designers, musicians, actors, video bloggers, singers and a screenwriter, organised by Petrick studio

Increased social media audience engagement  ·   Increased shelter visitors  ·   Increased website visitors  ·   Dogs found their new homes

Taking inspiration from 90-s aesthetics and offline dating services we decided to develop a project where nine different dogs would introduce themselves as amazing life partners and explain how badly they dream of a human to take them in.

In the course of the project we developed a concept and guidelines, wrote scripts, created Design and Animation of the dogs in different styles, as well as an intro, a jingle and a landing page — love.super-sobaka.ru

Squirelly

Female, 2 years, spayed, vaccinated. Tender, affectionate and sometimes a tiny bit anxious small dog who is always looking for someone.

“To be happy, you have to believe in happiness!”
Early concepts by Anna Cattish
Animation by Edward Kurchevsky

Jullie & Molly

Females, 5 and 6 years, spayed, vaccinated. Always together: walking, sleeping and even eating. Molly is shy and fussy, while Jullie is lively and sharp: a true guardian of her friend.

“Friends are not chosen, they are given by heaven”
Jullie’s expressions sketches by Ruslana Mirzaalieva
Molly’s expressions sketches by Ruslana Mirzaalieva
Jullie’s concepts by Ruslana Mirzaalieva
Animation by Lesha Bovkun

Teddy

Male, 2 years, neutered, vaccinated. Teddy adores those, who adore throwing a ball.

“Remember the main rule: there’s nothing impossible.”
Teddy’s early concepts by Valery Zarytovsky
Teddy’s early expressions by Valery Zarytovsky
Teddy’s 3D design by Oleg Kulinich
Teddy’s visemes by Oleg Kulinich
Teddy’s fur test by Oleg Kulinich
Teddy’s fur test by Oleg Kulinich
Working process by Ruslana Mirzaalieva, Tanya Bolotnova and Oleg Kulinich
Teddy’s face animation by Tanya Bolotnova and Oleg Kulinich
Animation of the ball by Oleg Kulinich
Animation of the ball by Oleg Kulinich

Ginger

Male, 6 years, neutered, vaccinated. Knows how to be a good listener and sagely sit together in silence. He knows both sadness and happiness, but he also knows how to value a friendship.

“Think before you think.”

Voice
Dima Sienduk

Design & animation
Иван Fleewortep

Ginger’s design by Иван Fleewortep
Ginger’s design by Иван Fleewortep
Ginger’s design by Иван Fleewortep
Ginger’s final design and 3d rig by Иван Fleewortep"

Liza

Female, 3 years, spayed, vaccinated. Hates to be in low spirits. She’s always up for something, bouncing about and looking for things

“Success is falling nine times and getting up ten”
Liza’s early design by Denis Pisarev
Liza’s expressions sketches by Denis Pisarev
Liza’s animation process by Ilya Shekiladze and Denis Pisarev
Liza’s animation by Ilya Shekiladze

Tigrunya

Male, 8 years, neutered, vaccinated. Kind, cold-minded and wise dog. His biggest dream is to always be together with his human and devote all his loyalty to them.

“It’s hard to resist a bad boy who is a good man.”
Tigrunya’s early design by Dmitry Stolz
Tigrunya’s expressions by Ilya Buzinov
Tigrunya’s storyboard by Dmitry Stolz
Tigrunya’s swordplay by Ilya Buzinov
Tigrunya’s acting and Animation by Ilya Buzinov

Lana

Female, 6 years, spayed, vaccinated. The beauty queen of the shelter. This girl moves people’s hearts and dreams with just a sweep of her eyelashes (or tail).

“When you love roses, you have to bear with the spikes…”

Animation & cleanup
Vova Orlov

Lana’s early Design by Tanja Stevanovic
Lana’s early Design by Tanja Stevanovic
Lana’s expressions by Tanja Stevanovic and Animation by Vova Orlov
Lana’s Cleanup by Vova Orlov

Sergunya

Male, 6 years, neutered, vaccinated. Big-hearted guy. He is extremely clever, knows several tricks and is always ready to learn some new ones.

“One can control emotions, but not the heartbeat.”
Sergunya’s early Design by Sergei Ryzhov
Sergunya’s final Design by Sergei Ryzhov
Sergunya’s final Design by Sergei Ryzhov
Sergunya’s expression by Sergei Ryzhov
Sergunya’s Animation by Karina Pogorelova

Dollie

Female, 3 years, spayed, vaccinated. Talkative, very tender and joyful dog. She knows how to enjoy the littlest things in life and how to love with the biggest love.

“Hope, Believe, Dolly.”

Voice
MANIZHA

2D Design & Animatic
Katya Mikheeva

3D Design & Animation
Pasha Ho

Dollie’s early concepts by Katya Mikheeva
Dollie’s early concepts by Katya Mikheeva
Dollie’s early 3d design by Pasha Ho
Dollie’s early 3d design by Pasha Ho
Dollie’s early 3d design by Pasha Ho
Dollie’s animatic by Katya Mikheeva
Dollie’s face rig by Pasha Ho
Dollie’s smear by Pasha Ho
Dollie’s expression test by Pasha Ho
Dollie’s expression test by Pasha Ho

Results

The main channel of the project was Instagram. All participants of the collaborative project, including influencers, shared the work in their profile, tagging the shelter’s page. This helped us increase the number of followers in Super Dog’s profile, who will now take part in the shelter’s everyday life.

We also developed a landing page with 90-s aesthetics where we focused on the topic of love — love.super-sobaka.ru

As a result, the project was mentioned across many Russian media. Super Dog’s profile gained more than 14k new followers. But the most important result is that some of the dogs already have found new homes.

We are united to change. We believe in creativity as a tool of change. And we are ignited to contribute to the environment, society and politics via creative and fun collaborations with other like-minded people and organisations.

Collaborations:Super Sobaka’s Love Moscow’s Coat Of Arms

Client

Super Sobaka

Shelter Manager

Maria Seregina

Creative Director

Misha Petrick

Art Director

Ruslana Mirzaalieva

Script

Natasha Romashova

Music

Luna

Sasha DZA

SFX

Alexander Maslyuk

Identity

ESH Gruppa

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Take a breath, Kitty! Dog

Tinkoff · Take a breath, Kitty!

Take a breath, Kitty! USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Committee Against Torture

Police Cartoons

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Ivan Dorn · WWF

Wild

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada