Over 440 K engaged audience

Tinkoff bank asked us to produce short greeting videos for their loyal customers which would celebrate anniversaries of using the bank's services. The idea was to highlight the special bonds between the user and the bank using transactional data.

What was the task

Together with Tinkoff we explored this creative route further and developed 33 custom animated stories dedicated to popular types of transactions. These formed a personalized greeting for each user based on his/her transactional history.

And How We Did It

Should the characters be male of female? If we start dividing audience by sex, will we need to make storylines for both?

After discussing Character Design for a while, we came up with an idea of a gender-neutral character which could work for any audience.

Client

Tinkoff Bank

Creative Producer

Misha Petrick

Character Design

Ruslana Mirzaalieva

Lead Animation

Vova Orlov

Animation

Maxim Tleubaev

Ruslana Mirzaalieva

Pavel Borisov

Egor Keon

Sound

Alexander Maslyuk

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Rovio

Angry Birds

Zemfira, Playrix

Austin

Ivan Dorn, WWF

Wild

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Tretyakov Gallery

Russian
Fairytales

Tinkoff

Anniversary

Tinkoff

Eco Challenge

Yota

Family

Committee Against Torture

Police Cartoons

Lego

Birthday Studio

Rocketbank

Arcada

Motion Design School

What Is Motion
Design School