
Love Story

Diver

The frostbite

Stuntcat

The Archer

Window

Dog

USB

Gus Dapperton

Caroline
Polachek

Sevdaliza

Aurora

Renovation

Flower Shop

Coffee Shop

Family

Angry Birds

Eco Challenge

Pazt

Austin

Love

Police Cartoons

Fly

Russian
Fairytales

Wild

Moscow’s Coat
Of Arms

Birthday Studio

Maneki Neko

What Is Motion
Design School

Anniversary

Doll House

Arcada
Engaged over 440 K audience members and increased brand loyalty
Tinkoff bank asked us to produce short greeting videos for their loyal customers which would celebrate anniversaries of using the bank’s services. The idea was to highlight the special bonds between the user and the bank using transactional data.
What was the task
Together with Tinkoff we explored this creative route further and developed 33 custom animated stories dedicated to popular types of transactions. These formed a personalized greeting for each user based on his/her transactional history.

And How We Did It
Should the characters be male of female? If we start dividing audience by sex, will we need to make storylines for both?
After discussing Character Design for a while, we came up with an idea of a gender-neutral character which could work for any audience.






Client
Creative Director
Director
Character Design
Lead Animation
Music & SFX
Alexander Maslyuk

Love Story

Diver

The frostbite

Stuntcat

The Archer

Window

Dog

USB

Gus Dapperton

Caroline
Polachek

Sevdaliza

Aurora

Renovation

Flower Shop

Coffee Shop

Family

Angry Birds

Eco Challenge

Pazt

Austin

Love

Police Cartoons

Fly

Russian
Fairytales

Wild

Moscow’s Coat
Of Arms

Birthday Studio

Maneki Neko

What Is Motion
Design School

Anniversary

Doll House
