Reel

Lego Russia developed an app and website where kids could describe the perfect birthday party for them while playing simple games. We helped to develop a video describing the mechanics of this project.

picture of 3d lego cake with one candle

Quite often parents have no idea of the way to organize a Birthday party for the kids.

In 2018 Lego Russia developed an app and website where kids would describe the perfect party for them while playing simple games. The game included 5 stages when kid answered key questions on party organization.

The parents would then get a letter with clear instructions of the way to run the party.

Lego food: sushi and red fish on a plate with chopsticks and teapot, ready to be served.
red text saying "making of"

The original idea was to show the project mechanics in isometric projection. However, we proposed the client to make it more cinematographic and fortunately he agreed.

Another important project part was the kid voiceover making the story sound insightful.

Characters Minifigures
Characters Minifigures
Colorful storyboard of the video

Client

LEGO®

Agency

Proximity

Colorscriptt & Design

Alena Voronkova

Oleg Kulinich

3D animation

Oleg Kulinich

2D animation

Slava Romanov

Vadim Luks

Maksim Tleubaev

Lego sets

Oleg Kulinich

Additional modeling

Elena Dragun

3D visualization

Oleg Kulinich

Music & SFX

Alexander Maslyuk

Next project

Prada

Doll House