The Webby Awards

Prada Doll House is a native project launched by Prada and Buro 24/7 in seven markets: Australia, Singapore, Kazakhstan, Ukraine, Russia, the Middle East, and Mexico. By dressing the model who lives in the interactive dollhouse, users can explore ten secret rooms inspired by the Prada Resort collection.

LAM and Buro 24/7 came to us with the project concept and house design. Our task was to develop the designs and animations for the rooms themselves. Drawing inspiration from the Prada Resort collection, together with LAM’s art director Sasha Korobov, we created mood boards that reflected the mood of each outfit. This is how the concepts for the 10 rooms came to be. Next, we went through a sketching stage and then proceeded to shoot the model, understanding the kind of performance we wanted to see on screen. After the shoot, we began working on the designs and animations, gradually handing over all materials to the website developers on the agency’s side.

Process

Moodboard
Storyboard
Process
Early sketches

Client

Prada

Production

Petrick animation studio

Creative Director

Misha Petrick

Аrt Director

Alexander Korobov (LAM)

Ksenia Surzhik (Petrick)

Creative and Executive Producer

Nadya Petrick

2D Design

Ksenia Surzhik

2D Animation

Pavel Borisov

Misha Petrick

Lesha Petrick

Stanislav Khmelnko

Compositing

Misha Petrick

Design of presentation

Misha Petrick

Nikolai Panfilov

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada