The Webby Awards
Prada Doll House is a native project launched by Prada and Buro 24/7 in seven markets: Australia, Singapore, Kazakhstan, Ukraine, Russia, the Middle East, and Mexico. By dressing the model who lives in the interactive dollhouse, users can explore ten secret rooms inspired by the Prada Resort collection.
LAM and Buro 24/7 came to us with the project concept and house design. Our task was to develop the designs and animations for the rooms themselves. Drawing inspiration from the Prada Resort collection, together with LAM’s art director Sasha Korobov, we created mood boards that reflected the mood of each outfit. This is how the concepts for the 10 rooms came to be. Next, we went through a sketching stage and then proceeded to shoot the model, understanding the kind of performance we wanted to see on screen. After the shoot, we began working on the designs and animations, gradually handing over all materials to the website developers on the agency’s side.