Reel
For Tripster, a platform for tours led by local guides, we explored a simple idea: a tour doesn’t have to begin in a new city. Sometimes it’s the best way to see a familiar one with fresh eyes. To bring the idea to life, we created a little frog mascot and then built a film around it. Follow the frog — and remember: now’s the time to take that tour. “Someday” has a pretty bad track record.
