The music video starts inside a city scenery with many details and people. We show off birds who adapted to the environment while we don’t highlight the problem just yet. This lets us open up a dialog with the viewer by using reminiscent images, gradually diving into the agenda
Our goal was to merge the key topic of the project — the struggle of birds — into a very beautiful visual approach. Only by paying close attention can a person spot all the unacceptable things happening on the screen during visually perfect and comforting scenes
This scene was built around the comparison of human and bird realities. A human can easily interact with fire, or use webbed materials for designing garments, while for birds these objects mean inevitable death
Visualization of this bit was inspired by games. A bird that embodies a luminous soul is in agony trying to find an escape from trees on fire. Together with that bird, we are trying to find a path, but we pass out and die from a fallen tree
At this point, the style of the narrative is radically changed by the singer (Ivan Dorn) to being somewhat suave. His words about the Red List of Threatened Species and the role of humans in the extinction of bird species create great pressure
We highlight this pressure by broad choreography of the Black Vulture who moves all around the screen, changing angles and filling up space
Superbird is a symbol of hope for all the birds. It looks dangerous and big, but compared to the giant-human it is weak and hardly noticeable
This bit is a sequence of 140 acrylic hand-painted pictures. Given that every scene has unique background and bird choreography, the visual imagery is flickering, which fuels uncomfortable anxiety
This scene addresses the issue of pollution, therefore it is fully black and white, referring to oil, darkness, and smoke. While slideshow technique helps us create a documentary feel
The track’s final part is a message to humanity on behalf of the birds: we can still help save endangered bird species. Ivan’s monologue seems very calm compared to the rest of the track. We wanted to highlight it by creating a slow and spaceful scene. That’s how an image of dissolving cloud-bird was created
BBDO Moscow
WWF®
Yandex Music
Petrick
Ruslana Mirzaalieva
Misha Petrick
Nadya Petrick
Polina Fufarova
Ruslana Mirzaalieva
Sergei Ryzhov
Ruslana Mirzaalieva
Denis Pisarev
Sergei Ryzhov
Roman Novak
Katya Mikheeva
Antonia Lev
Sasha Svirsky
Pasha Ho
Valery Zarytovsky
Roman Novak
Sergei Ryzhov
Pasha Ho
Oleg Kulinich
Ilya Buzinov
Vladimir Orlov
Karina Pogorelova
Katya Mikheeva
Liza Kharchenko
Slava Kovalev
Kristina Poplavskaya
Inga Shafeeva
Valery Zarytovsky
Pasha Ho
Vladimir Orlov
Oleg Kulinich
Pasha Ho
Oleg Kulinich
Ilya Buzinov
Pasha Ho
Oleg Kulinich
Ruslana Mirzaalieva
Ilya Buzinov
Pasha Ho
Oleg Kulinich