Singing Cans

Laimon Fresh

Singing Cans

If you look at the Laimon Fresh can from above, you will see a smiley face. This observation sparked a campaign idea for Laimon Fresh, a fizzy drink brand. The guys from Contrapunto agency decided that simply animating the cans wouldn’t be enough; they wanted them to sing in different ways, too. The sound was based on a famous Russian song “Here it is, our summer”, while the lyrics were written by the agency in different genres: rave, rap and pop

While developing the videos, we paid special attention to perfecting the appearance of the cans. The most difficult part was to make characters dance, as they didn’t have legs or arms. As a result, different characters were born: rappers hanging out by a car, ravers on a supermarket belt, and pop artists on a hot beach

TEAM

Client

Laimon Fresh

Agency

Contrapunto

Direction

Ilia Buzinov

Creative Producer

Misha Petrick

Producer

Nadya Petrick

Design

Katya Mikheeva
Sergei Ryzhov
Artem Kovyazin

Animatic

Katya Mikheeva

3D Animation

Ilia Buzinov
Alex Petrovsky
Alexander Sanakoev

3D Modeling

Alex Petrovsky
Dmitry Gusev

3D Visualization

Alex Petrovsky

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