Bank Online

Sber

Bank Online

Russian bank Sber went through a drastic change and rebranding and so did its online app. Our team developed 3D characters that will represent the latter from now on. We also created a 3D video about Sber Bank Online starring those characters

Characters

The client wanted to create a male and a female figure — a couple, who would walk people through the SBOL application updates. Besides showing users new features, the characters are planned to be introduced to the further communication of SBOL: they will be integrated to the website, the app and will take part in brand image videos

STYLE

For the sake of consistency of the whole vision and for the characters’ styles to go well with the props, we had to create the props from scratch, too. First we created 2D designs and then based 3D models on them

RIGGING & ANIMATION

In order for Sber to be able to use the characters in the future, we were asked to rig characters in Cinema 4D — a software used by the client in-house. As for animation the main task was to create lively and emotional characters who would fit well in the virtual world of Sber Online

We tried to show the whole spectrum of characters’ emotions and movements so that the final video serves as a guide for the client in the future

ENVIRONMENT

While we were developing the script we thought through several versions of the background. Eventually, we picked the one that gave more contrast between the interface of the app and the domestic scenes. For the scenes with the interface we stuck with more tech-y visuals, while domestic scenes were created with a more cozy atmosphere