Taking inspiration from 90-s aesthetics and offline dating services we decided to develop a project where nine different dogs would introduce themselves as amazing life partners and explain how badly they dream of a human to take them in
In the course of the project we developed a concept and guidelines, wrote scripts, created design and animation of the dogs in different styles, as well as an intro, a jingle and a landing page — love.super-sobaka.ru
Favourite quote: To be happy, you have to believe in happiness. Female, 2 years, spayed, vaccinated. Tender, affectionate and sometimes a tiny bit anxious small dog who is always looking for someone
Favourite quote: Friends are not chosen, they are given by heaven. Females, 5 and 6 years, spayed, vaccinated. Always together: walking, sleeping and even eating. Molly is shy and fussy, while Jullie is lively and sharp: a true guardian of her friend
Favourite quote: Remember the main rule: there’s nothing impossible. Male, 2 years, neutered, vaccinated. Teddy adores those, who adore throwing a ball
Favourite quote: Think before you think. Male, 6 years, neutered, vaccinated. Knows how to be a good listener and sagely sit together in silence. He knows both sadness and happiness, but he also knows how to value a friendship
Favourite quote: Success is falling nine times and getting up ten. Female, 3 years, spayed, vaccinated. Hates to be in low spirits. She’s always up for something, bouncing about and looking for things
Favourite quote: It's hard to resist a bad boy who is a good man. Male, 8 years, neutered, vaccinated. Kind, cold-minded and wise dog. His biggest dream is to always be together with his human and devote all his loyalty to them
Sergey Mezentsev
DESIGN
Dmitry Stolz, Ilya Buzinov
and Valery Zarytovsky
ANIMATION
Ilya Buzinov
CLEANUP
Slava Kovalev
Favourite quote: When you love roses, you have to bear with the spikes… Female, 6 years, spayed, vaccinated. The beauty queen of the shelter. This girl moves people’s hearts and dreams with just a sweep of her eyelashes (or tail)
Favourite quote: “One can control emotions, but not the heartbeat”. Male, 6 years, neutered, vaccinated. Big-hearted guy. He is extremely clever, knows several tricks and is always ready to learn some new ones
Favourite quote: Hope, Believe, Dolly. Female, 3 years, spayed, vaccinated. Talkative, very tender and joyful dog. She knows how to enjoy the littlest things in life and how to love with the biggest love
RESULTS
The main channel of the project was Instagram. All participants of the collaborative project, including influencers, shared the work in their profile, tagging the shelter’s page. This helped us increase the number of followers in Super Dog’s profile, who will now take part in the shelter’s everyday life. We also developed a landing page with 90-s aesthetics where we focused on the topic of love — love.super-sobaka.ru
As a result, the project was mentioned across many Russian media. Super Dog’s profile gained more than 14k new followers. But the most important result is that some of the dogs already have found new homes
Super Sobaka
Maria Seregina
Nadya Petrick
Misha Petrick
Nadya Petrick
Polina Fufarova
Ruslana Mirzaalieva
Natasha Romashova
Luna
Sasha DZA
Alexander Maslyuk
ESH Gruppa
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