Art Directors Club × 2White SquareEffie Awards RussiaSilver MercuryG8Unknown Film Festival

The project is devoted to the topic of tortures in Russia and is based on police officers’ testimonials. Developed together with Zebra Hero for the Committee Against Torture and is timed to coincide with International Day in Support of Victims of Torture on June, 26.

Idea

Statistically, 3 in 4 people who reported being tortured by police officers in Russia are rejected in initiating a criminal case. The main reason for rejecting is usually police officers’ testimonials, where they explain injuries by made up and absurd situations. Zebra Hero agency’s team studied through the archives shared by the Committee and merged real testimonials given by officers into a script. Police reports were read out by Russian celebrities.

Design

When we were developing design, we looked at different characters, for example from early Disney films and Looney Tunes. We couldn’t decide whether we should add human attributes to the characters. Like, should the animals be clothed? The appearance of the animals and their characters were based on the testimonials.

Animation

Our task was to reconstruct absurd and unreal stories with animation. We took inspiration from cartoon universes, where characters can injure themselves without feeling any pain. While studying the references we tried to determine the extent to which violence can be perceived as a funny game. Some scenes were very hard to visualize because of highly illogical police reports.

We thank Zebra Hero team and Committee Against Torture for inviting us to collaborate on this project, important for both our country and present-day agenda.

Team

Agency

Zebra Hero

Director

Felix Umarov

Creative Producer

Misha Petrick

Producers

Nadia Petrick

Polina Fufarova

Art direction & Character Design

Ruslana Mirzaalieva

Environment Design

Valeria Lugovaya

2D Animation

Vova Orlov

Karina Pogorelova

Tanya Strekalova

Pasha Borisov

Cleanup

Valera Zarytovsky

Inga Shafeeva

Tanya Strekalova

Karina Pogorelova

Compositing

Pasha Borisov

Ruslana Mirzaalieva

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Rovio

Angry Birds

Zemfira, Playrix

Austin

Ivan Dorn, WWF

Wild

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Tretyakov Gallery

Russian
Fairytales

Tinkoff

Anniversary

Tinkoff

Eco Challenge

Yota

Family

Committee Against Torture

Police Cartoons

Lego

Birthday Studio

Rocketbank

Arcada

Motion Design School

What Is Motion
Design School