Art Directors Club × 2White SquareEffie Awards RussiaSilver MercuryG8Unknown Film Festival

The project is devoted to the topic of tortures in Russia and is based on police officers’ testimonials. Developed together with Zebra Hero for the Committee Against Torture and is timed to coincide with International Day in Support of Victims of Torture on June, 26.

Idea

Statistically, 3 in 4 people who reported being tortured by police officers in Russia are rejected in initiating a criminal case. The main reason for rejecting is usually police officers’ testimonials, where they explain injuries by made up and absurd situations. Zebra Hero agency’s team studied through the archives shared by the Committee and merged real testimonials given by officers into a script. Police reports were read out by Russian celebrities.

Design

When we were developing design, we looked at different characters, for example from early Disney films and Looney Tunes. We couldn’t decide whether we should add human attributes to the characters. Like, should the animals be clothed? The appearance of the animals and their characters were based on the testimonials.

Animation

Our task was to reconstruct absurd and unreal stories with animation. We took inspiration from cartoon universes, where characters can injure themselves without feeling any pain. While studying the references we tried to determine the extent to which violence can be perceived as a funny game. Some scenes were very hard to visualize because of highly illogical police reports.

We thank Zebra Hero team and Committee Against Torture for inviting us to collaborate on this project, important for both our country and present-day agenda.

Agency

Zebra Hero

Creative Director

Misha Petrick

Director

Felix Umarov

Producers

Nadia Petrick

Polina Fufarova

Art direction & Character Design

Ruslana Mirzaalieva

Storyboard & Animatic

Vova Orlov

Ruslana Mirzaalieva

Environment Design

Valeria Lugovaya

2D Animation

Vova Orlov

Karina Pogorelova

Tanya Strekalova

Pasha Borisov

Cleanup and painting

Valera Zarytovsky

Inga Shafeeva

Tanya Strekalova

Karina Pogorelova

Compositing

Pasha Borisov

Ruslana Mirzaalieva

Maison No. 9

Rosé Wine

Sber

Sbercat

Tinkoff City

Love Story

Mundfish · Atomic heart

The frostbite

Petrick

Stuntcat

My.Games · Rush Royale

The Archer

Tinkoff · Take a breath, Kitty!

Window

Tinkoff · Take a breath, Kitty!

Dog

Tinkoff · Take a breath, Kitty!

USB

Unofficial

Gus Dapperton

Unofficial

Caroline
Polachek

Unofficial

Sevdaliza

Unofficial

Aurora

HeadHunter

Renovation

HeadHunter

Flower Shop

HeadHunter

Coffee Shop

Yota

Family

Rovio

Angry Birds

Tinkoff

Eco Challenge

Zemfira · Playrix

Austin

Petrick

Fly

Tretyakov Gallery

Russian
Fairytales

Lego

Birthday Studio

Motion Design School

What Is Motion
Design School

Tinkoff

Anniversary

Prada

Doll House

Rocketbank

Arcada