Birthday Studio

Lego

Birthday Studio

Lego Russia developed an app and website where kids could describe the perfect birthday party for them while playing simple games. We helped to develop a video describing the mechanics of this project

Quite often parents have no idea of the way to organize a Birthday party for the kids. In 2018 Lego Russia developed an app and website where kids would describe the perfect party for them while playing simple games. The game included 5 stages when kid answered key questions on party organization. The parents would then get a letter with clear instructions of the way to run the party

Stills

The original idea was to show the project mechanics in isometric projection. However, we proposed the client to make it more cinematographic and fortunately he agreed

Another important project part was the kid voiceover making the story sound insightful