Together with Tinkoff we explored this creative route further and developed 33 custom animated stories dedicated to popular types of transactions. These formed a personalized greeting for each user based on his/her transactional history
Should the characters be male of female? If we start dividing audience by sex, will we need to make storylines for both?
After discussing character design for a while, we came up with an idea of a gender-neutral character which could work for any audience