Together with Tinkoff we explored this creative route further and developed 33 custom animated stories dedicated to popular types of transactions. These formed a personalized greeting for each user based on his/her transactional history
Should the characters be male of female? If we start dividing audience by sex, will we need to make storylines for both?
After discussing character design for a while, we came up with an idea of a gender-neutral character which could work for any audience
Tinkoff Bank
Ruslana Mirzaalieva
Misha Petrick
Nadya Petrick
Polina Fufarova
Ruslana Mirzaalieva
Vova Orlov
Maxim Tleubaev
Ruslana Mirzaalieva
Pavel Borisov
Egor Keon
Alexander Maslyuk