Wild

WWF® X Ivan Dorn X Yandex Music

Wild

The video is dedicated to the lives of endangered bird species. Voices of such species as Gallinago, Willow ptarmigan, Strix, Cuckoo and Radde's warbler and many others are used in the song. The video consists of nine short stories in different styles. Basically the video touches upon only one topic of the relationship between the humans and the birds, but it is unveiled with the help of different techniques. All money from the label goes to WWF® to reinforcing the nests of the endangered bird species.

Client

BBDO Moscow
WWF®
Yandex Music

Direction & Script

Petrick

Art Direction

Ruslana Mirzaalieva

Creative Producer

Misha Petrick

Producers

Nadya Petrick
Polina Fufarova

Color script

Ruslana Mirzaalieva
Sergei Ryzhov

Character Design

Ruslana Mirzaalieva
Denis Pisarev
Sergei Ryzhov
Roman Novak
Katya Mikheeva
Antonia Lev
Sasha Svirsky
Pasha Ho

Background Design

Valery Zarytovsky
Roman Novak
Sergei Ryzhov
Pasha Ho
Oleg Kulinich

2D Animation

Ilya Buzinov
Vladimir Orlov
Karina Pogorelova
Katya Mikheeva
Liza Kharchenko

Cleanup and Painting

Slava Kovalev
Kristina Poplavskaya
Inga Shafeeva
Valery Zarytovsky

3D Modeling

Pasha Ho
Vladimir Orlov
Oleg Kulinich

3D Animation

Pasha Ho
Oleg Kulinich
Ilya Buzinov

3D Visualization

Pasha Ho
Oleg Kulinich

Compositing

Ruslana Mirzaalieva
Ilya Buzinov
Pasha Ho
Oleg Kulinich

NEXT PROJECT

Rostelecom

Development

Rostelekom is the biggest provider of digital services in Russia. After having a major rebranding, the company launched manifestos declaring its’ inner values with a goal to inspire the employees. Our studio created a video with a graphical metaphor for each statement. As development is all about discovering different and novel things, we decided to underline this diversity by using various techniques in our project.