Tinkoff
Anniversary
Tinkoff bank asked us to produce short greeting videos for their loyal customers which would celebrate anniversaries of using the bank's services. The idea was to highlight the special bonds between the user and the bank using transactional data
Play Video
What Was The Task
Tinkoff bank asked us to produce short greeting videos for their loyal customers which would celebrate anniversaries of using the bank's services. The idea was to highlight the special bonds between the user and the bank using transactional data.

Together with Tinkoff we explored this creative route further and developed 33 custom animated stories dedicated to popular types of transactions. These formed a personalized greeting for each user based on his/her transactional history.
And How We Did It
Should the characters be male of female? If we start dividing audience by sex, will we need to make storylines for both?

After discussing character design for a while, we came up with an idea of a gender-neutral character which could work for any audience.
Team
Direction

Ruslana Mirzaalieva

Creative Producer

Misha Petrick

Producers

Nadya Petrick
Polina Fufarova

Character Design

Ruslana Mirzaalieva

Lead Animation

Vova Orlov

Animation

Maxim Tleubaev
Ruslana Mirzaalieva
Pavel Borisov
Egor Keon

Sound

Alexander Maslyuk

All images and materials. Copyright © 2019 Petrick